According to a recent analysis, during the second quarter of 2024 TikTok erased over 2.1 million videos from Nigeria.
As detailed in its Q2 2024 Community Guidelines Enforcement Report, this action is a part of the company’s continuous efforts to preserve a safe and positive user experience.
The paper emphasizes TikTok’s major efforts to monitor material in Nigeria, noting that these videos were taken down for breaking Community Guidelines.
The research claims that “this number reflects TikHub’s proactive content moderation and dedication to ensuring a safe digital space for its Nigerian user base, so accounting for less than 1% of the total videos uploaded in Nigeria during this period.”
According to key report figures, “99.1 percent of these videos were taken down proactively, before any user reports, and 90.7 percent of the violative content was removed within 24 hours.”
The paper also highlighted that “globally, TikTok has kept investing in advanced technologies to improve content understanding and risk assessment.” Only in June 2024 alone did TikTok remove almost 178 million videos, with 144 million of those taken down automatically.
The business clarified that these developments have greatly lessened the volume of content needing human review, therefore limiting users’ access to dangerous content as well as moderators’. Emphasizing the platform’s higher effectiveness in removing hazardous content before it reaches users, the report said, “TikTok’s global proactive detection rate now stands at 98.2 percent.”